NIKE Motion VR
2 months | 2024
Building on the existing Nike training experience, the Nike Motion VR is a fitness tool designed for virtual training and real results.
The current fitness experience can feel overwhelming
While there is existing technology, like guided videos on laptops and phones, the integration of virtual reality can assist in the journey by making workouts easier to follow along and reinforcing consistency over time.
The Nike brand has an existing mission, market, and aesthetic catered towards at home workouts. It’s current products for this user prioritizes comfort, ease of use, and the contrast of neon colors with dark backgrounds.
